PROJECT: #LidlSurprises
CLIENT: Lidl
During our time at TBWA/London we were part of the team behind the hugely successful #LidlSurprises campaign, which helped Lidl eclipse Aldi as the fastest growing supermarket in Britain. From 2014-2018 our work won multiple awards from D&AD pencils to the Grand Effie for effectiveness in 2018 (which in a way we’re even more proud of, because if advertising doesn’t work - what’s the point?)
PROJECT: Morrisons Reply
FORMAT: Tactical
Morrisons bought an ad in The Metro claiming they could match Lidl’s prices with a loyalty card scheme. So the next day, we responded with this tactical ad in the same spot in the paper, which went instantly viral. Since then it’s won multiple awards and even been published in a book about persuasive copywriting.
PROJECT: Lidl Morrisons Ad
We were on a roll. Next we spoofed a Sainsbury’s poster in a shop window (meant for a staffroom) that went viral, putting it in a window at Lidl. In a day the photo was tweeted millions of times and was being covered on national news.
PROJECT: The Lidl Pub
Over the course of 4 years we took over a pubs, food stalls and schools. Filming unsuspecting, real people, as they enjoyed what they thought was pricey food, or branded food. Unaware that what they were really tucking into was Lidl’s finest.
