PROJECT: Rise To It
CLIENT: Lexus & Sky Sports
DIRECTOR: Elliot Power

A love letter. That’s what sports partnerships are meant to be. So as tennis fans ourselves, we wanted this one to be truly authentic, proving how these two seemingly unconnected worlds have parallels that run deep. Whether it’s being at the forefront of luxury cars or earning the chance to serve on centre court - both require a mindset where ‘good’ is never good enough. So for the film we follow a boy from baby to pro, literally rising between scenes, acting as visual metaphor for every obstacle in his way.

This film also split into chronological idents to bookend all tennis coverage on Sky Sports. Each one rising between two or three scenes to tell the story in bitesize chunks.

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