PROJECT: The Christmas Fool
CLIENT: Argos
DIRECTED BY: Ian Pons Jewell
To hell with all the jolly ‘emotional’ Christmas ads. Things always go wrong at Christmas. We know it, you know it - the whole country knows it. But god forbid someone talk about it. Well, for the Argos Christmas ad, we did just that. Stick that in your Christmas stocking. We thought it was high time the public had someone, or something, to blame. Enter: The Christmas Fool.